BPI Sets New Banking Trend with #MaketheBestHappen Campaign

CAGAYAN DE ORO CITY—Bank of the Philippine Islands (BPI) is setting a new trend in banking with its Make the Best Happen campaign.

Over and above offering its slew its range of products and services, BPI first of all wants to support its clients by helping them focus on their life aspirations.

BPI, the first bank in the Philippines and in the Southeast Asian region, has a wide range of consumer, corporate, and investment banking products and services.

In a statement, Cezar P. Consing, BPI President, said the bank wants to focus on needs-based financial planning where individuals make decisions based not on returns but on the goals they want to achieve.

The process begins with helping clients identify their life needs and goals and then create a priority list based on those aspirations. Clients are then encouraged to make personal financial assessments, computing, among others, one’s net worth, cash flow requirements, and even emergency funds.

Based on this initial assessment, BPI helps clients create a game plan, mindful of their budgets, goals, risk profile, and investment options.

“BPI empowers Filipinos to make the best of their lives happen by through its innovative and accessible financial solutions,” Consing said.“We strive to know and understand the individual circumstances and financial needs of our clients, then offer financial advice. Only then do we propose certain solutions that are suitable and customized for each and every client.”

Tricia Quiambao, Head of BPI’s Strategic Brand Management, said BPI’s Make the Best Happen campaign is a different look on banking. “We put a premium on understanding our clients and their needs, whether it’s to travel, or start a business, or fund their children’s education,” she said.

“As people become more and more aware of the world around them and the many possibilities and opportunities it offers, BPI would like to enable them to accomplish those goals and aspirations better, faster and more efficiently.”

Rally Jereza, BPI Division Head for Visayas and Mindanao, added: “Cagayan De Oro City has been a hub of out-of-the-box thinking, and BPI feels right at home with our trendsetting solutions. With Make the Best Happen, we aim to expand the conversation with our clients and friends, beyond solutions and into actual life and lifestyle choices.”

The microsite devoted to the Make the Best Happen campaign—makethebesthappen.ph—addresses some of the top life and lifestyle goals of most individuals: travel, health, parenting, shopping, future, and dining. Its content is enriched every week with updated content derived from current areas of interest.

Bank of the Philippine Islands (BPI) Branches in CDO

BPI - Borja Branch

Skyhi Building J.R. Borja Streets corner Daumar Street, Cagayan de Oro City

Tel: (08822) 724-212/ (088) 857-9177

Fax: (088) 857-9177


BPI - Cogon Branch

Osmena Street, Cogon, Cagayan de Oro City

Tel: (088) 857-1297 / 857-1298/ (08822) 725-050

Fax: (088) 857-1298

BPI - Divisoria Branch

Capistrano cor. R.N. Abejuela Streets, Cagayan de Oro City

Tel: (088) 857-4264/ 857-2027

Fax: (088) 857-2027

BPI - Lapasan Branch

CM Recto Ave., Lapasan, Cagayan de Oro City

Tel: (088) 852-4602/ (08822) 724-061

Fax: (088) 852-4602

BPI - Velez (Main Branch)

Velez cor. JR Borja St., Cagayan de Oro City

Tel: (088) 856-4213 / (08822) 722-406

Fax: (088) 856-4213/ (08822) 722-406

BPI Limketkai Mall - Express Banking Center

East Concourse Entrance, Limketkai Mall, Cagayan De Oro City

Tel: (08822) 710-263/ (088) 856-6289

Fax: (088) 856-6289

Ororama Supercenter - Express Banking Center

Oro Rama Supercenter, Jr Borja St., Cagayan De Oro Citybr /Tel: (088) 856-5342

Fax: (088) 856-5342

SM Cagayan de Oro- Express Banking Center

SM City CDO, Entrance 3 Beacon St. Pueblo De Oro, Cagayan De Oro City

Tel: (088) 859-2175/ 859-2176

Fax: (088) 859-2175