Digital Influencer Boot Camp in Cagayan De Oro
Happening this July 27, 2013 is the Digital Influencer Boot Camp. This training is organized by Digital Filipino in collaboration with Syntactics Inc. The speaker for the event is Miss Janette Toral of Digital Filipino.
About Janette Toral
Learn various digital marketing techniques to market your products and services. Build your online identity and establish yourself as a digital influencer. Build an online community of advocates.
Program Schedule:
8:00 – 9:00 Registration
9:00 – 10:00 Digital Influencer Marketing
10:00 – 11:00 Create your Online Presence
11:00 – 12:00. Digital Marketing Policies
12:00 – 1:00 Lunch
1:00 – 2:00. Search Engine Marketing
2:00-3:00 E-Mail and Newsletter Marketing
3:00 – 4:00 Social Media Marketing
4:00 to 5:00 Digital Influencer Project Presentation
(to be made by participants who would like to share what they are currently working on and get direct feedback)
For more information visit the following:
Facebook Event Page: Cagayan De Oro: Digital Influencer Boot Camp
Website: Digital Influencer Boot Camp Cagayan De Oro
About Janette Toral
The workshop will be conducted by e-commerce and social media specialist Janette Toral and invited DigitalFilipino Club Members. A player in the e-commerce and digital marketing sector since 1997, Janette will share hands-on knowledge on various facets of digital marketing.
Janette has published a blogging book and produced a video tutorial series in 2008. She also partnered with Ateneo De Manila University and eLearning Edge for the Certified Blog and Social Media Entrepreneur Program.
Learn various digital marketing techniques to market your products and services. Build your online identity and establish yourself as a digital influencer. Build an online community of advocates.
Program Schedule:
8:00 – 9:00 Registration
9:00 – 10:00 Digital Influencer Marketing
- What is a Digital Influencer? What is a brand advocate?
- Examples of Digital Influencers and brand advocates
- Building your Digital Influence
- How to identify digital influencers and brand advocates?
- How can brands work with digital influencers?
10:00 – 11:00 Create your Online Presence
- Content plan and writing style
- Platform and infrastructure identification
- Designing an Influencer Site Campaign
11:00 – 12:00. Digital Marketing Policies
- Data Privacy Act
- Advertising Regulations
12:00 – 1:00 Lunch
1:00 – 2:00. Search Engine Marketing
- SEO Techniques
- SEO Tools
- Tracking traffic performance
- Internet advertising through Google Adwords
- Designing a Search Engine Marketing Campaign
2:00-3:00 E-Mail and Newsletter Marketing
- Designing an E-Mail Marketing Campaign
- E-Mail Marketing Tools & Techniques
- Newsletter development
3:00 – 4:00 Social Media Marketing
- Designing a Social Media Marketing Campaign
- Social network marketing and advertising
- Blog promotion
- Micro-blogging
- Photo, video, media sharing
- Social news and bookmarking
- Ratings and reviews
- Forums
- Location-based
- Social shopping
- Virtual worlds and games
- Reputation management and crisis handling
- Social media metrics
- Mobile Marketing
4:00 to 5:00 Digital Influencer Project Presentation
(to be made by participants who would like to share what they are currently working on and get direct feedback)
For more information visit the following:
Facebook Event Page: Cagayan De Oro: Digital Influencer Boot Camp
Website: Digital Influencer Boot Camp Cagayan De Oro