Digital Influencer Boot Camp in Cagayan De Oro

6:28 AM

Happening this July 27, 2013 is the Digital Influencer Boot Camp. This training is organized by Digital Filipino in collaboration with Syntactics Inc. The speaker for the event is Miss Janette Toral of Digital Filipino.

About Janette Toral

The workshop will be conducted by e-commerce and social media specialist Janette Toral and invited DigitalFilipino Club Members. A player in the e-commerce and digital marketing sector since 1997, Janette will share hands-on knowledge on various facets of digital marketing.

Janette has published a blogging book and produced a video tutorial series in 2008. She also partnered with Ateneo De Manila University and eLearning Edge for the Certified Blog and Social Media Entrepreneur Program.

Learn various digital marketing techniques to market your products and services. Build your online identity and establish yourself as a digital influencer. Build an online community of advocates.

Program Schedule:Digital Influencer Bootcamp

8:00 – 9:00 Registration

9:00 – 10:00 Digital Influencer Marketing

10:00 – 11:00 Create your Online Presence

  • Content plan and writing style

  • Platform and infrastructure identification

  • Designing an Influencer Site Campaign


11:00 – 12:00. Digital Marketing Policies

  • Data Privacy Act

  • Advertising Regulations


12:00 – 1:00 Lunch
1:00 – 2:00. Search Engine Marketing

  • SEO Techniques

  • SEO Tools

  • Tracking traffic performance

  • Internet advertising through Google Adwords

  • Designing a Search Engine Marketing Campaign


2:00-3:00 E-Mail and Newsletter Marketing

  • Designing an E-Mail Marketing Campaign

  • E-Mail Marketing Tools & Techniques

  • Newsletter development


3:00 – 4:00 Social Media Marketing

  • Designing a Social Media Marketing Campaign

  • Social network marketing and advertising

  • Blog promotion

  • Micro-blogging

  • Photo, video, media sharing

  • Social news and bookmarking

  • Ratings and reviews

  • Forums

  • Location-based

  • Social shopping

  • Virtual worlds and games

  • Reputation management and crisis handling

  • Social media metrics

  • Mobile Marketing


4:00 to 5:00 Digital Influencer Project Presentation
(to be made by participants who would like to share what they are currently working on and get direct feedback)

For more information visit the following:

Facebook Event Page: Cagayan De Oro: Digital Influencer Boot Camp

Website: Digital Influencer Boot Camp Cagayan De Oro

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