Korean Fashion Brand Basic House Opens Stores in Centrio Ayala Mall

Fresh, preppy, classic and youthful looks in latest collection

Fans of Korean street style are definitely going to be spoilt for choice with the Philippine arrival of Basic House, a Korean fashion brand with more than a hundred stores well-received for its fresh and preppy spin to everyday wear. Basic House is poised to excite the industry’s ready-to-wear segment and fulfill the market’s fascination for Korean fashion.

BACK TO BASICS

Living up to its philosophy of reinventing fashion staples everyday, Basic House has always stood by its classic and simple aesthetics while reinforcing global trends every season to create fresh and contemporary collections that can be worn time and again. Established in Korea in 1996, the brand is inarguably one of the most aggressive and fastest growing clothing companies in Asia, with 158 stores in Korea and increasing number of stores across key cities in Singapore, Hong Kong, China and Russia.

The brand is best known for balancing fashion and comfort, working with extremely versatile but comfortable fabrics for its tees, polo shirts, chinos, blazers, cardigans, jackets and knitwear. Basic pieces instantly become fashion standouts when mixed and matched with the season’s sartorial trends.

For its spring/summer 2013 collection, Basic House comes out with fresh variations of the brand’s classic looks and dabbles with cool and bright colors for a summer palette that perfectly complements the warm weather. Patterns and graphics are paired down to retain the brand’s overall theme of simplicity, sticking to basic stripes, paisleys, florals and a lot of soft pastels.

Sleek, clean and contemporary, Basic House’s timeless pieces do not only capture the essence of Korean fashion but also blend well with different personal styles. Chinos and polos are smart choices for the young professional while plain basic tees can be dressed up with tailored blazers and cropped jackets perfect for casual Fridays. Girls, meanwhile, will surely love the cardigans which are both preppy and chic as well as the floral jumpsuits and knitted pullovers which can be stylishly layered with other pieces.



Robinsons Specialty Stores, Inc. (RSSI) is the exclusive franchisee of Basic House in the Philippines. Basic House will be opening at the 2nd level of Centrio Ayala Mall this coming June 5, 2013.

To know more about Basic House, ‘like’ them on Facebook at www.facebook.com/BasicHousePH and follow them on Twitter at @BasicHousePH.